Vice President, Partner
Michael grew up in the hotel industry working almost every position in the field, collecting invaluable hands-on expertise and respect for the importance of the most valuable asset in hospitality – its people. By the time he was 23 he owned and operated four hotels in three states. Michael went on to form Lodging Consultants, Inc., a hospitality consulting firm that culminated in the representation of hundreds of hotels including four of the top-ten hotel management companies in the U.S.
Mike’s past property experience includes Hilton, Marriott, IHG, Sheraton, Red Lion, Best Western, AmericInn along with several renowned independent and luxury boutique ventures. While an executive for Northcott’s management company, he developed and chaired the board charged with creating an entirely new hospitality internet marketing strategy and eCRM system for a national hotel brand. Michael has also helped create the branding and identity for several independent hotels and leading artisan restaurants and beverage outlets.
A few of Michael’s career highlights include implementing one of the first computerized hotel property management systems (for PC's), developing the identity and entire branding initiative for one of the country’s finest luxury boutique hotels, La Bellasera Hotel & Suites; opening the AmericInn Hotel & Dole Specter Conference Center, and chairing several major initiatives for national hotel brands and developing a Business Improvement District in Paso Robles, California that is now providing over a million dollars annually for the promotion of tourism. His properties have also won numerous national awards for hospitality websites, service rankings, and marketing initiatives.